INFORMATION MANAGEMENT
As former news media insiders, we intimately understand how the 24-hour news cycle creates both opportunities and challenges for companies and their leaders competing for coverage and marketing reach. In this highly competitive environment, it is imperative that executives and staff are prepared and well informed. We customize our client’s strategy and outreach to the appropriate media outlet, and we will unearth your company's compelling story and position it to your target audience as part of your customized strategic print, radio or television media plan. You must have the rights tools and the right experience to stay ahead in the fast changing media sector.
1) Media training and strategy sessions for executives and staff.
In a media-saturated environment, company leaders are bound to find themselves in the media spotlight sooner rather than later. Our experience as former journalists allows us to accurately predict the questions the press will ask and equip our clients with the proper techniques for handling tough media inquiries should a crisis arise. Whether you are delivering a keynote address, making a presentation at the annual shareholders meeting or testifying before a congressional committee, Adhara’s experts will make sure you are informed and prepared. Our sophisticated approach to in-depth media training is ideal for developing more effective internal and external corporate spokespersons as well as preparing senior executives to face the media in a crisis situation.
News Conference coaching--Let our highly trained and experienced staff guide you through the basics of what to expect from a news conference focusing on the difference between television, radio, and print. We will teach you how to ‘talk” to the media in “sound bites” and even coach you on what to wear.
One-on-one media interview preparation
While a press conference is a good way to get across your viewpoint to the most number of media organizations possible, the key to developing a long-lasting and trusting relationship with the press is the one-on-one interview. We will help prepare you for the types of questions you are likely to get and help you hone the best answers to them. Our research will tell you, in advance, what to expect from a particular reporter based on his or her track record.
On-camera training
Adhara will work with you one-on-one with representatives providing invaluable guidance that will help your on-camera spokesperson more effectively communicate your message.
2) Crisis Communication
No hands-on media strategy plan is complete without crisis planning and tools to predict a response. Rather than simply reacting to a problem, we will provide a forward-thinking, detailed analysis of how the press will likely target key weaknesses and prepare you for each and every scenario through the following tools:
Immediate Response
With Adhara, your crisis is our crisis. No matter where your company is located, we can be on location within 48 hours or available vis-vis email. We will use our media connections to make sure your company is fairly and honestly portrayed in the press during times of crisis when rumors are most likely to fly and reputations are most likely to be compromised.
Develop a detailed crisis response plan
Our approach to crisis management is one of partnership: It is you and us--together--trying to effectively contain and deal with an ongoing corporate or personal crisis. insure that your company not only has a critical rapid response system in place but that the actions outlined in the plan reflect your company message and corporate values.
Our staff is available to field media inquiries
There are many times when it is best to let Adhara Media experts speak for you. We will advise you when that time is and handle all communications for you with the media. If necessary, you will have 24/7 access to an Adhara Media staff person to help you respond to media inquires and move forward as quickly as possible.
3) Message Management and Media Kit Design
As part of your comprehensive media strategy, we work with you to understand your goals and values and craft clear, consistent messages that accurately reflect your business mission. We will utilize our experience as former journalists to ensure that your messages reflect the needs and sensibilities of decision-makers in every news outlet. Regardless of the medium - TV, radio, Internet, print - your message will be compelling and clear. We will make sure your message responds to the dynamic needs of the news media so that the news media, in turn, responds to you.
Press release fine-tuning
Assignment Editors at local stations, national, and international networks across the United States get hundreds of press releases a day. Your pitch has to grab them right away or it is likely to end up in the trash. A successful media release is written in a particular style and must be sent at the appropriate time. We know the news cycle and when to or not pitch a story for coverage. You can’t buy the kind of good coverage these news outlets can potentially give you!
Choosing the appropriate media outlet
It is often to your advantage to take the initiative and reach out to the media before they reach out to you. But, deciding which outlet to select can be intimidating. We will help you decide which organization to approach, how to get their interest and how best to maximize your exposure.
Media Kit Design
Let us help you design a media kit that will introduce your company to the media. Based on your company’s story, it is important to include the right type of information. Every client has a unique story to tell, and we will help you develop and communicate your “narrative” to those who will be interested.
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