At Adhara, we put the power of the media to work for our clients. We know how the news media industry “inside and out” because of our 19 years of experience in the newsgathering business as award winning journalists. News breaks in minutes rather than hours in our electronically connected world and if your company is swept up in the news cycle you need to respond immediately with a sophisticated and well-timed media strategy designed to insure a proper and advantageous outflow of information.
As former media insiders, we intimately understand how the 24-hour news cycle creates both opportunities and challenges for companies and their leaders competing for coverage.
Many companies rely on so called media ‘experts” who have no real experience in the news business. They lack depth and understanding as to how a newsroom responds to breaking stories. Connections and operational knowledge of how a newsroom operates is critical.
In this highly competitive environment, it is imperative that executives and staff are prepared and well informed. We customize our client’s strategy and outreach to the appropriate media outlet, and we will unearth your company's compelling story and position it to your target audience as part of your customized strategic media plan.
We use our long-standing relationships with assignment editors and producers across the United States, both at the local and national level to garner media coverage for your company such as television interviews, guest appearances, newspaper placement, and radio. We understand the importance of the ‘pitch”, timing it perfectly in the daily or weekly news cycle. We also use our media connections to work for our clients during a “crisis”.
Media training and strategy for Executives and Staff
Crisis Communication
Message Management / Media Kit Design
Video News Releases
Newsroom Training
Speech Writing
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